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Lying to Sell a Camera

 

"Colour not bad!" the Grandpa continues, "And the bokeh is, well, nice."

The girl replies, "The camera sports a fast lens at f1.8 and an extraordinarily large sensor.  It surely takes better pictures.  No doubt."

The narrator: Great image quality, XZ-1, Olympus.

Lies:

1) The colour of an image cannot be judged on the LCD display;

2) The colour of an image can depend on what mode it is on and the character to the taste of the viewers;

3) The camera is fitted with a tiny sensor, much smaller than the APS-C one.  The truth is that its sensor is not extraordinarily diminutive like that in a point-and-shoot; 

4) Unless in macro mode, such a small sensor cannot afford the photographer images with bokeh even at f1.8, which is instead made to allow shooting at lower ISO values to maximize image quality in a dimly lit environment; and

5) No camera can take better pictures if the photographer sucks.

In a nutshell, the whole commercial is based on lies.  Probably only "XZ-1, Olympus" is the indisputable fact.  What a shame! Oh, that's Olympus.  No wonder.

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