What is the Question? Whether it is a marketing strategy or a fait accompli, the GXR is sitting nicely in its niche market. This is not intended to be a compliment. The GXR plus modules is a brilliant idea if Ricoh adopted the pricing strategy of Samsung, which is good value for money – simply put, at a more affordable price. This is especially true to people buying the GXR concept who focus mainly on the ability to use modules fitted with a APS-C sensor. It is auguable whether they are the majority; but probably they are. Therefore, to buy or not to buy the P10 is not the question. The right, and also the first, question should be, "Do you have faith in the direction of the system?" Bear in mind that since the advent of GXR, the market has been quickly filled with decent choices which are sold at a mouthwatering price with a readily available lens system for expansion. Unless the camera is aimed at the consumer level, which GXR is not, the potential photogr