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Some Thoughts about Sony

DSC02202L(Sony a55; Polarised Colour mode)

The  camera market has seen so keen a  compeition that the camera makers seem to be struggling hard to get their fifteen minutes of fame before the next new camera is on the block.  Even the money-hungry Sony has shown evidence of building goodwill among customers by, for example, pricing competitively and offering new functionalities to preivous camera models through firmwares.  Taking about firmwares, the creative styles bestowed recently on the older NEX and Alpha SLT cameras are fun to play with. While the Pop Colour gives outputs of vivid images as if done with a polariser, the Polarised Colour turns a scene into some intriguing images which may give the photographer a new thinking about the scene.


Some photographers may sneer at using such funky colour modes. The author was among one of them. However, the proof of the pudding is, so to speak, in the eating. It was after playing with such modes on the, say, NX10 that the creativity and convenience of having such modes to get a "funky " image as-you-see-it became obvious to the author. This not only saves the trouble of PP but also enable the photographer to improvise at the spur of the moment which with hindsight during PP will be more time-consuming and overly dictated by logical thinking. 

Taking about logical thinking, people rarely buy products of a brand from the outlets of the same brand. But if you are buying Sony products in town, try the Sony Store in Harbour City.  Find a shop attendant and ask for a giveaway in private to go with your purchase. Don't be timid or you will never know the surprise. The other day a buyer of the Xperia Neo samrtphone was successful in getting a pricy "(can't tell)(= 1/6 of the smartphone in price)" as a free giveaway. This doesn't seem to work at the Sony Store in Mongkok though.

The last thought about Sony is that, after a period of observation, the guesstimate is that the Sonyalpharumours site is operated by a Chinese or at least a person who knows Chinese. The telltables are in the sources and the English. Well, this doesn't have anything to do with photography. Just some gossip.


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