(100% crops of the following Jpeg originals and of the Lr4 processed images can be viewed here)
I brought a memory card with me to the Sony Store this evening to try out the A99. With a hefty price tag, the Sony A99 needs to give lots of grist to support a buying decision. The speedy focusing, the right ergonomics (and very light weight in its class indeed) and the comfy button layout are not to be doubted. The white balance and dynamic range look fantastic even though this is not a scientific conclusion. But the noticeable smudgy images at ISO 6400 and above are characteristic of the algorithmic approach of Sony's sensor used in its Alpha and Nex cameras. The question mark on the IQ aside, fitting a EVF, however excellent it is – and it is, in a top-of-the-line FF camera is a miscalculated step I think. At least, it is a regretful deal breaker to me.