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Where Is It Going from Here?

R1232125L (Ricoh GX200)

As if the soap opera of Pentax's quixotic interchangable camera has not been enough, Nikon's suicidal attempt of fitting the suspectedly mock-up-turned-real-stuff J1 and V1 with a middle-of-the-road sensor is surely a head-scratching sequel. A reduced-size camera and a reduced-size sensor make strange bedfellows. Until now from the next wave of new camera introduction, Nikon has not much time to come up with a better offer so that it won't stand being ridiculed by history.

The expression "dead on arrival" has been closely associated with the smartphones of the beaten Nokia, which is still trying hard to regain its glory by way of an off-stream OS. With a stronghold in the DSLR market, Nikon (eerie that how similar they are in spelling) is not even really beaten. There is space for a detour. The decision in making the present move is similar to betting on an off-stream OS by Nokia. The DSLR market it shall continue to take a firm hold on, but if it continues on in this vein of strategy, it can take a firm hold on just that market.

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