Sony's EVIL has a Name and More Musings

Source: a Chinese site here

It is named NEX according to sonyalpharumours which has posted several links about the camera here. This is way better than EVIL, and aptly named for the market it targets. Sony has also revealed that Zeiss lenses will be available for the NEX system.

We really hope that the final product will look nicer too. Judging from the lack of a hot-shoe, and the video ad by Sony, we can safely guess that the mock-up is fairly conceptual. This says something too: First, Sony is finally (just now?) waking up to the potentials of this segment of the market. Second, since Sony feels the pressing need to share the market as evidenced by sharing just mock-ups without a sales schedule at the press conference, it may come up with an aggressive pricing as it did to the full-frame market with its A850.

Regarding the size of the APS sensor for the NEX system, does this mean that it is a APS-C size sensor?

If you're interested, here is a video from imaging-resource recorded at the Sony press conference:

Lastly, Sony issued a press release several hours ago. The relevant paragraph:

In 2010 Sony will introduce a new ultra-compact camera with interchangeable lenses that teams “any time, anywhere” convenience with DSLR picture quality. Exhibited in early concept mock-up form at PMA, the camera features a newly-developed Exmor APS HD CMOS sensor. It will also support HD video recording using the efficient AVCHD format. Shown in mock-up form alongside the compact, easy-to-use new camera is a selection of compatible interchangeable lenses.

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A Real Hero

(Grip On Reality: This photo was taken on my way to work. I was walking past trucks parking on a cul-de-sac when the ropes caught my attention. The light was right, the colour was right and the criss-crossing pattern was perfect and I held up my GX200. People passing by checked me out and wondered what could be made out of such a boring scene. To me, the fun in photography is that the photographer makes something interesting out of what is not obvious to most at the scene. The ropes tied in knots somehow reminded people I know who are in the grip of the recession) You must have also known a friend or two, or even yourself, being baffled by the spiral downturn of the economy. Bank went bankrupt and the rich was faced with a shrinking wealth. A friend of mine has just had his salary cut by over 10% and some of his colleagues started to be shed. But, wait. Was this done really for the sake of continuing the business? Or is there a factor or greed in it? I wonder whether the

New Low Prices

The window shopping some hours ago has almost provoked my AgIDS illness. Just in case you’re in Hong Kong or are coming here, and have the money to burn (All in HK$/ body only): GX200 = $3,280 GRD2 = $3,380 LX3 = $3,180 G10 = $3,280 Prices are available form a gear shop on the 1st floor of the Mongkok Computer Centre. Besides these new low prices, I found that Wing Shing Photo (55-57Sai Yeung Choi St., MK Tel: 2396 6886/ 91-95 Fa Yuen St., MK Tel: 2396 6885) is offering a Sony A700 + Carl Zeiss Lens package for HK$9,980 (hopefully, a bargain will make it some hundreds cheaper).

Eye Contact

(Leica D-lux 5) The digital era may make it easier to end up with fave shots. Even lousy photos may be turned likable after a few clicks in the post-processing workflow. But if digital advancement or amendments have any bearing on the cultivation of personal style, no photographers will need to discover his or her own photographer’s eye. Undoutedly, this is out of the question. Only with a trained photographer’s eye can we give a thinking gaze and capture an eternal moment, in our unique style. Style is the soul of a great photo. A few posts have been written in GXG to touch on the topic of photographer’s eye. Instead of finding an answer, which would require academic discussions, the posts are intended to give my general reflections and spark interests in moving towards further exploration of the topic. The posts can be viewed after the links: 1) Photographer's Eye: Storytelling 2) Photographer's Eye: Little Show of Observing 3) Photographer's Eye: Sight-Worthy 4

GX GARNERINGS

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