Sony's EVIL has a Name and More Musings

Source: a Chinese site here

It is named NEX according to sonyalpharumours which has posted several links about the camera here. This is way better than EVIL, and aptly named for the market it targets. Sony has also revealed that Zeiss lenses will be available for the NEX system.

We really hope that the final product will look nicer too. Judging from the lack of a hot-shoe, and the video ad by Sony, we can safely guess that the mock-up is fairly conceptual. This says something too: First, Sony is finally (just now?) waking up to the potentials of this segment of the market. Second, since Sony feels the pressing need to share the market as evidenced by sharing just mock-ups without a sales schedule at the press conference, it may come up with an aggressive pricing as it did to the full-frame market with its A850.

Regarding the size of the APS sensor for the NEX system, does this mean that it is a APS-C size sensor?

If you're interested, here is a video from imaging-resource recorded at the Sony press conference:

Lastly, Sony issued a press release several hours ago. The relevant paragraph:

In 2010 Sony will introduce a new ultra-compact camera with interchangeable lenses that teams “any time, anywhere” convenience with DSLR picture quality. Exhibited in early concept mock-up form at PMA, the camera features a newly-developed Exmor APS HD CMOS sensor. It will also support HD video recording using the efficient AVCHD format. Shown in mock-up form alongside the compact, easy-to-use new camera is a selection of compatible interchangeable lenses.

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